Gov Business Review Magazine

A featured contribution from Leadership Perspectives: a curated forum reserved for leaders nominated by our subscribers and vetted by the Gov Business Review Advisory Board.

Town of Sullivan's Island

Joe Henderson, AICP, Town Administrator

Leading Local Government through Trust, Collaboration and Long-Term Thinking

Joe Henderson

Joe Henderson

Balancing Community Needs, Leadership and Staff Responsibilities

One of the biggest lessons I’ve learned is that the Town Administrator’s role is about creating an environment where the Town’s elected officials and staff can do their jobs effectively. Residents, Council members, and employees often see the same issue from different perspectives, and none of those perspectives can simply be dismissed.

My professional background is in urban planning which has been extremely helpful for the Administrator role because planning is inherently about balancing competing interests. You have to understand what someone wants to accomplish while considering regulations, long-term impacts, available resources, and the broader community.

I’ve also learned that understanding people and their perspectives is just as important as understanding policies and procedures. In my formative years, I lived abroad for several years in Colombia, South America. Living in another country and functioning in another language gave me a greater appreciation for cultural differences, different ways of communicating, and the importance of not assuming everyone approaches community issues in the same way.

That experience has been valuable in municipal government because every community includes people with different backgrounds, experiences, expectations, and priorities. Effective local government requires listening carefully and understanding those differences.

Perhaps the most important lesson is that trust is built through consistency. Staff need to know that their administrator will support them when they are doing their jobs properly, while Council needs to know that staff recommendations are based on facts, professional judgment, and the long-term interests of the community. This trust, however, is a two-way street. An effective administrator should not just focus on delegating tasks but also trust the professional department heads responsible for carrying out those tasks. Having a capable and trustworthy staff has been one of my greatest allies as an administrator. Their expertise, judgment, and commitment allow me to delegate with confidence while keeping the organization moving forward.

Prioritizing Community Needs Through Long-Term Planning

Public participation is crucial in prioritizing community needs. A professional staff should hear concerns from residents and bring a well-informed perspective because they understand the operational side of addressing those concerns. As administrator, you facilitate these discussions so Council can provide policy direction and determine priorities. As the Town’s Planning Director, I led the effort to rewrite the Town’s Comprehensive Plan in 2018, which gave me a valuable understanding of the Town’s short- and long-term goals. Going through that public participatory process also gave me firsthand insight into what residents, civic groups and commercial stakeholders want and need for the future of Sullivan’s Island. Even today, I keep a copy of the Comp Plan close by to help ensure that my actions and decisions remain aligned with the Town’s roadmap and the vision.

My previous role as the Town’s planner also taught me to think beyond the immediate request. When someone brings forward a problem, I want to understand whether it is an isolated issue or a symptom of a larger infrastructure or policy challenge.

Most importantly, listen before you act. Municipal government is ultimately about people, places, and the things residents need.

Stormwater management on Sullivan’s Island is a good example. As a barrier island, drainage has a significant impact on our residents’ lives. We could approach it as a series of individual complaints or recognize that the Island has a larger infrastructure challenge requiring engineering, master planning, grant funding, capital budgeting, and a long-term implementation strategy. Several years ago, we secured a federal BRIC grant to develop and stormwater master plan which now serves as a daily roadmap for making both individual improvements as well the larger flooding projects that have plagued the Island for over 60 years.

Adapting to Change Without Losing Sight of Long-Term Goals

The biggest thing is to remain flexible without losing sight of the Town’s long-term objectives.

In my 22 years of local government experience, things rarely go exactly according to plan. Projects get delayed, construction conditions change, grant opportunities become available, emergencies occur, and Council priorities evolve. An administrator has to adjust without allowing every new issue to completely derail the overall vision.

Small local governments like Sullivan’s Island need to continually improve how they operate and do more with less. Over the past several years, the Town has made necessary investments in technology, cybersecurity, financial systems, stormwater management, emergency planning, and capital budgeting. These changes may not always be visible to residents, but they are essential to maintaining a resilient governing structure with limited resources and staff while continuing to provide day-to-day services.

Building Collaboration Across the Community

Meaningful engagement starts with giving people an opportunity to participate before decisions are determined by Town staff or Council. We strive to inform people about the issue, provide access to relevant information, and give them a meaningful opportunity to provide input.

Technology has helped us expand communication. In addition to constantly updating the Town’s website, we use media applications to send weekly meeting notifications and social media messages to the public, as well as mass notification software for emergency communications.

Staff also have an important role. They should facilitate the conversation by providing accurate information and explaining the practical implications of different options, while Council has the responsibility to make the policy decision.

On Sullivan’s Island, our stakeholders include residents, property owners, businesses, community organizations, state and federal agencies, and neighboring governments. Many projects require collaboration among several of these groups.

My approach is to get the right people in the room early, understand what each party is trying to accomplish, and look for areas of common ground. Sometimes that results in a better project than any one party could have developed independently.

Preparing Municipal Leaders for Increasing Complexity

I think the biggest challenge will be managing increasingly complex responsibilities with limited resources. Municipalities are being asked to address infrastructure, stormwater, resiliency, cybersecurity, emergency preparedness, public safety, aging facilities, changing technology, and increasingly complicated regulatory requirements while maintaining the basic services residents expect every day.

Another important responsibility for future municipal leaders will be understanding the diversity of the communities they serve. Local government has the most direct interaction with people’s everyday lives, so administrators need to recognize that residents may have very different backgrounds, experiences, cultures, and expectations.

My experience living in Colombia and becoming bilingual in Spanish shaped my approach. Living abroad forced me to step outside my own cultural assumptions and learn to communicate and function in a different environment. It taught me that listening is not simply waiting for your turn to respond; it is making an effort to understand someone else’s perspective.

For someone entering municipal leadership, my advice is to learn as much as possible about every part of local government. Don’t limit yourself to your department or area of expertise. Understand water and sewer utilities, budgeting, personnel, public works, planning, public safety, procurement, grants, communications, and the legal framework under which the municipality operates.

I would also encourage young professionals to step outside their comfort zone. Travel, learn another language, work with people from different backgrounds, and experience communities different from your own. Those experiences can be as valuable to a municipal leader as formal education.

Most importantly, listen before you act. Municipal government is ultimately about people, places, and the things residents need. You can have the best plan in the world, but if you don’t understand the community you serve, putting that plan into action becomes much more difficult. Over the years, I’ve learned that leadership is as much about relationships as it is about planning.

The articles from these contributors are based on their personal expertise and viewpoints, and do not necessarily reflect the opinions of their employers or affiliated organizations.