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City of Lynn Haven

River Jordan, Public Affairs and Strategic Communications Manager

Beyond the Press Release: Using the Power of Story to Connect People with Local Government

River Jordan

River Jordan

Community-Centered Public Communication

River Jordan is a bestselling author, producer and public affairs strategist whose work spans books, podcasts and community engagement. Her storytelling explores human connections, shared experiences and the narratives that bring communities together.

The Stories that Define Home

The power of story has been with us from the beginning. Before we could write our histories, we carried them in our voices. We told one another who we were, where we came from and what had happened along the way. We named the places we belonged and taught our children to call them home.

We are doing it still.

Home is more than a spot on a map. It is the door we open at the end of the day, the familiar turn onto our street, the simple traditions that give our lives a framework. Communities carry those same familiar rhythms; the thousand ordinary things we might struggle to name until something interrupts them.

Our city, Lynn Haven, Florida, sits on North Bay. For many locals, crossing the waters at the Bailey Bridge means coming home again. There are the North Florida woods and waters, the palms, the familiar roads carrying us toward the people we love. And beneath those daily journeys is the continuing work of a city. Water reaches a faucet. A park is ready for children. Someone answers an emergency call. Long before a storm arrives, people gather around a table to consider what may be coming and what their neighbors will need. Much of that work happens quietly. Its very dependability can make it easy to overlook.

The Responsibility of Municipal Storytelling

Serving a community as a storyteller means learning to notice. In municipal communications, there is always information that must go out today: a service notice, an emergency update, a public meeting announcement. Accuracy and timeliness matter. People make decisions based on the words we send into the world.

Along with that urgency lives another responsibility: helping residents understand the place they call home and the work that sustains it.

Making Room for Every Perspective

My years as an author and interviewer have taught me to stay a little longer in a conversation. The first answer may explain a responsibility. The next may reveal what it requires of a person, why a process takes time, or where a misunderstanding began.

The responsibility is to hold those perspectives with care, checking facts, asking further questions, and resisting the temptation to tidy every difficulty into a pleasing ending.

Ask an employee what residents seldom get to see. Ask what question they wish someone would ask. Then listen closely enough to recognize the detail that makes unfamiliar work understandable.

We owe that attention to the people doing the work. We owe equal attention to the people receiving the service. A resident waiting for a repair has a story, too. So does the business owner trying to understand a requirement, or the newcomer attending a first commission meeting. Their experiences help us see where our explanations fall short and where another conversation is needed.

The responsibility is to hold those perspectives with care, checking facts, asking further questions and resisting the temptation to tidy every difficulty into a pleasing ending.

Some work remains unfinished. Some decisions involve competing needs. Some questions deserve an honest acknowledgment that an answer is still being sought. A community can recognize itself more fully in a story that leaves room for those truths.

In Lynn Haven, our Inside City Hall features offer a way to open a door onto municipal processes. Explaining the preparation before a public meeting can help a resident approach that meeting with greater understanding. Through our community podcast, Haven444, conversations give people time to hear a voice, follow an explanation and discover something about a familiar place.

Building Trust through Stories of Service

Leaders help make that possible when they give employees time to share their knowledge and welcome questions from outside the organization. Over time, those exchanges can become part of how a city serves.

There is a particular trust involved in telling the story of a place. These are our neighbors’ lives, their memories, their tax dollars, their hopes for what comes next. We have been given a small space in which to help make those things visible to one another. That calls for humility. It calls for language people can enter and for remembering who needs the information most.

Every day, a city continues its story through acts of service, decisions made, problems met and people showing up. Our work is to listen well enough and tell it faithfully enough that the people who live there can better understand the home they share.

The articles from these contributors are based on their personal expertise and viewpoints, and do not necessarily reflect the opinions of their employers or affiliated organizations.